1958 saw the launch of the Standard Atlas panel van and pick up, a cab over engine design. In 1929 Captain John Black joined the board from Hillman as joint Managing Director and one thing he encouraged was the supply of chassis to external coachbuilders such as Jensen, Avon and Swallow Sidecar Company (which would become Jaguar). 114 talking about this. Get your Motorcar online quotation now in Standard Insurance! It was founded in Coventry in 1903 by Reginald Walter Maudslay who is reputed to have said "I want my car to be composed purely of those components whose principles have been tried and tested and accepted as reliable standards, in fact, I will name my car the Standard car." For these, production of diesel engines began in India, later exported back to the UK for use in the refurbished Carbodies FX4Q London cabs. Standard is an Indian brand of automobile which was produced by Standard Motor Products of India Limited (SMPIL) in Madras from 1951 to 1988. Of greater significance was, in 1945, the purchase arranged by Sir John Black for £75,000 of the Triumph Motor Company, which had gone into receivership in 1939. Standard Motor Company is a Kansas For-Profit Corporation filed on August 6, 1926. By the later 1950s the small Standards were losing out in the UK market place to more modern competitor designs, and the Triumph name was felt to be more marketable; hence the 1959 replacement for the Eight, Ten and Pennant was badged as the Triumph Herald; with substantial mechanical components carried over from the small Standards. The one-model policy lasted until 1953 when a new Standard Eight small car was added. An option for the Ten, and standard fitment to the Pennant, was the Gold Star engine, tuned for higher power and torque over the standard 948 cc unit. [3] In 1966 the Standard Herald Mark II was introduced, which featured the bonnet and front end of the Vitesse, but strangely with the outer pair of headlights blocked off and the parking lights cum side-indicators incorporated there instead. It received a new, more sober rear end with low horizontal rectangular tail-lights (which are also still used on some locally built buses and three-wheeled taxis in India) and without the characteristic tail-fins of the Herald designed by Michelotti. У Британії ж у цей час ім'я Standard остаточно зникає з регістру, оскільки British Leyland Motor Corporation 17 серпня 1970 року перейменовує підрозділ, що виробляє автомобілі марки Triumph, в Triumph Motor Company. The Standard Motor Company grew to be one of the biggest companies in Coventry and employed some 11,000 people at its height. They state in their exhibit that 9 still exist in the world and New Zealand originally had 3 of them. Indian Standards were variations of vehicles made in the United Kingdom by Standard-Triumph. In 1954 the Eight was supplemented by the slightly more powerful Standard Ten which featured a wider chrome grill: the Ten was followed in its turn in 1957 by the Standard Pennant featuring (to modern eyes) implausibly prominent tail fins, but otherwise little altered structurally from the 1953 Standard Eight. Based at its huge factory at Canley, Coventry, it produced cars for sixty years. The company was dissolved in 2006 and the old plant was torn down. To use this larger engine, a substantial redesign of the cab interior and forward chassis was necessary. The Registered Agent on file for this company is None Shown. They were sold with the advertising slogan "Standard Twenty can do plenty". The company took a stand at the 1905 London Motor Show in Crystal Palace where a London Dealer, Charles (later Sir Charles) Friswell agreed to take the entire factory output.
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